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ABOUT

If we are all a part of the puzzle that means we all have a piece to the solution.

MISSION

To empower nonprofits with the tools and strategies to overcome challenges, fueling sustainable growth and meaningful impact in the communities they serve.

PURPOSE

To guide nonprofits in transforming obstacles into opportunities, providing the support needed to achieve operational excellence and long-term financial stability.

VISION

A world where we are all partners in building communities that flourish through the strength of human connection.

CORE VALUES

  • Community: Developing strong relationships that empower nonprofits to succeed through collaboration and mutual support

  • Co-Production: Empowering nonprofits to engage their communities as active partners by fostering mutual exchange and shared responsibility

  • Capacity Building: Equipping nonprofits with the tools, strategies, and confidence they need to achieve long-term success and make a lasting impact.

  • Commitment: Dedicated to helping nonprofits thrive by consistently delivering personalized strategies that drive growth, resilience, and deeper community impact.

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R.J. WRIGHT

Founder's Story

​Enduring personal trials within a family affected by addiction, and the heartache of loss, have driven me to a mission: to revive our community’s heart, where the market economy has overlooked its pulse. The Core Economy serves as a reminder that our collective success depends on recognizing the work that sustains life and community—work that cannot be measured by profit alone.

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As my family’s first college graduate, I’ve spent over 20 years leading transformative initiatives, achieving national recognition in sales and organizational development. The Wright Motivation is my way of bridging the gap between the financial metrics of the market economy and the human values that truly sustain us. It’s about ensuring that nonprofits, businesses, and communities thrive together, honoring the connections that hold us all up.

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My journey is deeply rooted in the values of the Core Economy—a concept that emphasizes the priceless contributions we often take for granted, such as raising children, supporting families, and caring for our communities. The Core Economy values these fundamental acts of caregiving, trust, and reciprocity, which are vital to the survival and well-being of our society but are often ignored by traditional market-driven systems.

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The Wright Motivation is more than consultancy; it’s a movement to balance the Core Economy with the market economy. By encouraging businesses and nonprofits to invest in the foundations that support everyone—our communities and environment—we create a more sustainable future where every individual and organization can realize their full potential. The Core Economy is the backbone of our society, and when we value it alongside the market economy, we ensure a thriving, resilient community for all.

CLIENT TESTIMONIALS

What My Clients Have to Say

R.J. Wright is a shining light in this world whose time has come. She designed a presentation for one of my affiliate organizations which has now also caught the attention of two others. R.J. has a gift for comprehending some very progressive ideas making them understandable for the layperson. She has very rich experience, conducting diligent research, which contributes to her becoming an expert in concepts and business models she has only been recently introduced to. R.J.  consistently makes me feel comfortable and at ease and I always look forward to working with her positive energy. I cannot recommend her highly enough and would gladly speak further to anyone from your organization of the stellar experiences I have had working with her

Michael Shoeman

Anyone can be good at managing a project, but to be a visionary like R.J. is rare. I was able to see her take an opportunity to correct the gaps in our compensation plan by analyzing it, learning it, and retrain our employees to understand it in a simplified way. As a result of her training and execution as a leader, we exceeded our sales objectives as a district and received nationwide recognition. If there is anything in my business I'm unable to streamline, I can confidently hand the reins to R.J. to provide perspective and get things running efficiently.

Mayra Valencia

R.J. was truly exceptional in her work on our project. She immersed herself in our organization, taking the time to understand our mission and values before developing the final product. PROMO aimed to revamp our monthly giving program to better align with our core principles, and R.J. delivered. Her comprehensive membership strategy focused on engaging both donors and volunteers. She provided us with detailed components, a clear timeline, and innovative ways to leverage our database for member engagement. We highly recommend R.J. for any upcoming projects or opportunities your organization may have. Her expertise and dedication are invaluable.

Lacie Jett

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